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Aug 19, 2009
United States
Begins at: 11:00 am CT
Duration: 45 minutes

Click here to view the presentation slides.

In this competitive climate, every direct marketing campaign has to demonstrate a positive impact on your organization. As a direct marketer, you need to support revenue goals by quickly identifying, segmenting and targeting your best customers and new prospects. And you need to do it as cost effectively as possible. Because you need to do more, your marketing tools need to do more.

Learn how SPSS can help you maximize your direct marketing ROI. Listen to High-Precision Direct Marketing: How to Identify and Target High-Value Customers, a complimentary webcast featuring PASW® Direct Marketing, SPSS Inc.'s innovative new product designed specifically for marketers.

PASW Direct Marketing harnesses the power of analytics, so you can easily and precisely:

• Identify which customers are more likely to respond to specific promotional offers
• Profile contacts and use profiles to develop marketing strategies
• Confidently compare and measure campaign effectiveness
• Boost profits and reduce costs by mailing only to those customers most likely to respond
• And more…

Don't miss this chance to discover how PASW Direct Marketing can help you increase the precision of your direct marketing campaigns and empower greater success.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

Find out more, visit the organizer Web site: http://www.spss.com/software/statistics/direct-marketing